Interactive Project Process

• Discovery Phase
  
  
  • Define the problem
  • Describe the solution
  • Define information architecture
  • Pull in Interactive Design Process results
  • Define user goals, use cases, requirements and user paths through site
  • Define content management & maintenance needs
  • Review environmental concerns
    (schedule constraints, risk, legal issues, existing web standards)
  • Consider internet marketing & SEO goals
  • Define automation Needs
  • Define technical requirements
    (server, software, database, hosting, domain, etc)
  • Define accessibility requirements
  • Document above tasks  (client signoff)
  • Setup wire frame of site
  • Review competition - update target, objective, etc.
  • Obtain content
  • Review copyright issues and resolve discrepancies
  • Identify risks to successful project completion
  • Review competition sites and collateral
  • Generate example pieces
• Production Phase      
       
  • Address hosting changes, and plan for technology needs
  • Prepare content management solution
  • Obtain content - text, images, rich media, etc.
  • Develop new designs (client signoff)
  • Develop interactive web tool/components designs
    Document above tasks  (client signoff)
  • Possibly create a beta version to gain user feedback and usability input
  • Build templates & pages
  • Build components
  • Load page content
  • Finalize content (client signoff)
• Integrity Phase            
  
  
  • Testing plan created including
    • Page layout consistency
    • General proofreading
    • Browsers & Links
    • Accessibility requirement
• Finalize Phase
  
  
  • Final Client signoff on entire project
  • Go Live
  • Site promotion activities
  • Implement Maintenance plan

Interactive Design Process

• Classic Design Brief
  • Why do project in the first place?
  • Who are we talking to?
  • What do we know about them?
  • What do they currently think?
  • What would we like them to think?
  • Are there any creative guidelines?
  • Generate target diagram
• Gather Research
  • Collect logo & corporate identity pieces
  • Describe key products & services
  • Rewrite core values & points of pride
  • Define objective & message Goals
  • Survey environmental factors (social, political, regulatory)
  • Describe overall marketing goals
  • Advanced target audience review
  • Consumer buying behavior
  • Client’s positioning
• Define potential themes
• Generate concepts & sketch thumbnails
• Sketch detailed concept ideas (Roughs)
• Create computer(Comps) of concepts

Advertising Creative Brief

• Why are we advertising?
• Who are we talking to?
• What do we know about them?
• What do they currently think?
• What would we like them to think?
• Should we Differentiate, Promote, Create Environment or use Mnemonics?
• What is the single most pervasive idea we can convey?
• Why should they believe it?
• Are there any creative guidelines?